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Uncovering 

Untold Stories

For nearly 2.5+ years, I’ve been stitching together human stories into narratives that guide teams to build products people truly need​​​
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Design researcher at Cars24
Previously built at Jio, Bookmyshow, Zomato ( B2B and B2C)

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About
An Environmentalist turned 
Design researcher who loves working on grassroot level wicked problems to create impact through strategy and research
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Human

first.

Work

Stories I captured

Next Billion users
 

Helping Jio products reach the next billion users through research backed design

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 UX research and Research ops 

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Driving Impact
 

Leading Research & Strategy at India's leading used car unicorn startup


UX Research and Ops

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Ganga's dilemma

 

A project understanding the lost identity of Ganges river of India in the background of a perennial development vs environment debate

 
Data Narratives

Project Maitreyi
 

Improving uptake of Antenatal care of Lambaadi women in Taandas of Telangana through a System design approach


System Design and research

Solving for rural India

 

A Suzuki Innovation Centre project on understanding rural consumer needs and identifying and solving for bottlenecks 


Service Design/ UX Research 

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I 🖤 conversations.

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I have a zero inbox rule so I’ll see your message for sure and, I’ll reply with at least one smiley. I promise.

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© 2025 by Ananya Shah 

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